After studying this course student will be able to:
1. Explain various terms used in research process
2. Understand research design, sample design and sampling methods
3. Apply appropriate methods for data collection for research work
4. Make use of appropriate statistical tools for data analysis and interpretation
5. Design sampling frame
Syllabus:
Unit 1:
Introduction to Research and Research Design:
Meaning, objectives &Motivation in research: Types of research Research
Approach Research process, relevance & scope of research in management. Ethics
in Research.
Research Design: Features of good Design, Types of Research Design, and Basic
principles of experimental Design.
Sampling Design: steps in sample Design, Characteristics of a good Sample Design,
Different Types of Sample Designs: non-probability sampling and probability
sampling.
Unit 2:
Measurement and Data Collection:
Measurement & scaling techniques: Errors in measurement test of sound
measurement, scaling & Scale construction technique, reliability and validity of
scale.
Methods of data collection: Primary data Observation, Interviews Questionnaire
and schedule, Collection of secondary data.
Processing and analyzing data: Measures of central tendency, measures of
dispersion and skewness, simple and multivariate regression analysis
Unit 3:
Sampling and Testing of Hypothesis:
Testing of Samples: Sampling distribution, sample theory determining size of
sample, confidence level.
Testing of Hypothesis: Procedure for hypothesis testing. Use of statistical
techniques for testing of hypothesis.
Unit 4:
Interpretation of Data, report Writing Plagiarism and research in Functional
areas:
Interpretation of data: Techniques of Interpretation, report writing, layout of a
project report. Writing and publication of a research article.
Plagiarism: Meaning, importance of plagiarism in research. Ways of checking the
plagiarism. How to avoid or reduce the Plagiarism. Use of Computers and software
in research.
Research in general management: Research in functional areas marketing,
finance, HR, production.
After studying this course students will be able to:
1. Understand Legal Aspects of Business with respect to Indian economy.
2. Identify various legal provisions relevant to business aspects and situations.
3. Illustrate components of business environment.
4. Examine Business Environment.
5. Appraise Globalization trends a, challenges and environment for foreign trade
and investments.
Syllabus:
Unit 1:
Introduction to Business Law and Mercantile Law
Importance of legal knowledge to managerial personnel and Entrepreneurs.
Structure of Indian Legal system.
Fundamentals of Indian Contract Act 1872
General rules relating to formulation of contract, Performance and discharge of
contract.
Breach of contract and remedies for Breach of contract, Quasi contracts,
Various special contracts like Bailment, agency, indemnity and guarantee
General principles of sale of goods Act
Unit 2:
Principles of Laws relating to Business organizations.
Formation of partnership firms and company
Protecting Company/ Business Property.
Dissolution of partnership and winding up of company
Intellectual Property Rights Copy right, Trademarks, Patents etc
Registration and protect of IPRs, Remedies for infringement of IPRs.
Unit 3:
Business Environment - Macro and Micro Indicators of Business environment,
Growth Indicators and Development Indicators.
Sectors of Indian economy and Emerging sectors during last 20 years.
Relative Size and growth of Public and Private Sectors.
Unit 4:
Global Business Environment -
Globalization trends and challenges,
Development of Rural sector since globalization, Environment for Foreign Trade
and foreign investment. Exchange rate movements and its impact on economy.
India's competitiveness in the world economy and ease of doing business in India.
After completion of this course students will be able to:
1. Understand Operations management system
2. Interpret issues pertaining to management of productivity, manufacturing
technology and facilities.
3. Explain an appreciation of the crucial role of operations management in
the efficiency, competitiveness, and profitability of business operations.
4. Demonstrate the formulation and application of methods and models for
inventory management.
5. Illustrate various aspects of quality management.
Syllabus:
Unit 1:
Introduction to Production Management
Production Management- Introduction, Nature and scope of operations
Management, Historical Evolution of Operations Management, Interface with other
functional areas such as Marketing Personnel Finance, Purchasing, Maintenance,
Research and Development. Operations Research-Computers and advanced
Operations Technology
Production Systems and PPC
Types of Production Systems Intermittent and continuous, Job Batch, Mass and
flow production systems, Assembly lines balancing, E- Manufacturing- Emerging
Manufacturing Technology, Option and Choice.
Unit 2:
Production Planning Control Objectives, Types and functions of PPC, The
Aggregate Planning process, Elements of scheduling, - Master Scheduling, priority
planning, Facility Loading, Sequencing problem of Scheduling. Production
Control- Control Techniques.
Plant location and plant Lay Out- Need, Importance and Selection of exact
location, Factors affecting plant location selection, plant Lay out-Importance, Types
of Plant Lay Out, Criteria for good layout.
Unit 3:
Quality and Material Management
A) Quality Management Meaning and Importance, Inspection, and Quality
Control, Quality Assurance, Strategic role of Quality Management, Purpose of
Quality Control- Cost of Quality- Total Quality Management, ISO Certifications.
Computers in Quality control.
Maintenance and Material Management - Introduction to Materials
Management, types of maintenance, Modern approaches to Maintenance
Management, Primary and Secondary Objective of Material Management, Scope of
Material Management organization. Materials Management Techniques.
Unit 4:
Store and Inventory Management
Purchasing and Store Management - Importance of Purchasing- Purchasing
Procedure and policies. Responsibilities of Purchase Manager, Store Keeping-
Objective, and Importance of Store Lay Out.
Inventory Management-Types of inventory Management Systems, Objectives of
MRP, Fix Order Quantity Periodic Review System, Selective Control of Inventory
ABC Analysis, VED Analysis.
The students should be able to:
1. Understand the concept of HRM, Functions & Development of HRM
2. Illustrate the concept of Strategic HRM
3. Demonstrate the process of HRP.
4. Explain the sources of recruitment, selection and placement process.
5. Outline the concept of Employee health and safety.
6. Illustrate the methods of wage payment and the types of incentives
andbenefits.
7. Understand the concept of virtual organization; flexi time & flexi-work,
moonlighting, Employee engagement, Employee branding HR Capital &
Talent Management.
Syllabus:
Unit 1:
Human Resource Management
Concept , Nature, Scope & Functions; Development of Human Resource
Management; Strategic Human Resource Management Concept, Difference
between Traditional HRM & Strategic HRM
Unit 2:
Human Resource Planning
Meaning, Objectives, Importance & Process, Barriers of HRP Job Analysis-
Concept, Uses, Process; Job Description & Job Specification; Recruitment
Objectives, Sources of Recruitment, Factors of Recruitment; Selection Process
Placement Concept, Process; Socialization Phases.
Unit 3:
Maintenance of Manpower
Employee Health & Safety Concept; Occupational Hazards& Accidents types
and causes; Safety Significance; Social Security- Concept, Objective, Scope,
Types. Wage & Salary administration objectives, Methods of wage payment,
Factors, affecting wage & salary level, Incentives Concept, Types, Benefits
Unit 4:
HR in new era
Virtual Organization, Flexi time, Flexi work, moonlighting by employees; Human
Resource Accounting Meaning, Objectives, Methods, Limitations;
Employee Engagement, Employee Branding, Green HRM, HR Capital, Talent
Management.
After completion of this course students will be able to:
1. Understand Financial Management
2. Illustrate strategic financial planning and models.
3. Demonstrate working capital management.
4. Analyze statements of accounts.
5. Estimate time value of money
Syllabus:
Unit 1:
Introduction to Financial Management- Introduction, Meaning,
Objective, role and functions of financial management
Ratio Analysis- Meaning, Nature and interpretation of ratios Profitability, Solvency,
Leverage, Turnover ratios, Computation and Comparison of ratios.
Unit 2:
Working capital management Meaning, Significance, type and determinants
of working Operating cycle and estimation of working capital, requirement,
Sources and application of working capital.
Operating & Financial Leverage- Meaning, Concept and measurement of
leverage. Calculation of operating, financial and combined leverage.
Unit 3:
Cost of Capital- Meaning and Significance of cost capital.
Capital structure, Calculation of cost of capital-preference, equity and debt.
Capital Budgeting- Concept, meaning & importance of capital budgeting.
Factors influencing budgeting Investment evaluation criterion NPV, PI, PBP,
IRR.
Unit 4:
Budget and Budgetary Control- Meaning, objective, limitations of budgetary
control system. Types of budget. Sales, purchase, Fixed Flexible, Cash, Master
budget.
Management Reporting- Meaning, objective, essentials of good report.
Characteristics of good reporting system. Types of report.
After completion of this course students will be able to:
1. Understand marketing, and its impression on business.
2. Illustrate the dynamic marketing environment
3. Examine buying influences
4. Explain new edge of marketing.
5. Analyze the market and develop suitable marketing strategy
Syllabus:
Unit 1:
Market and Marketing Environment
Introduction to Market, classification of market, Meaning & Definition of marketing,
Need, scope of marketing, Objectives of marketing, Marketing functions, Core
concepts of marketing, Company orientation towards market place.
Introduction, Meaning, Scanning the environment, Environmental analysis, Importance
and Need, Microenvironment and Macro environment of marketing, Market Plan-
Importance, marketing planning process.
Unit 2:
Buying Behavior and Marketing Information System
Meaning & Definition of consumer behavior, Importance, Factors influencing consumer
behavior, Buying decision process, Buying motives. Banding- meaning, advantages &
disadvantages, Packaging-meaning, function of packaging
Introduction to Marketing Information System, Importance & Requisites.
Segmentation- Meaning & Importance, Bases for consumer market segmentation,
Selection of segment, Market targeting, Product positioning.
Unit 3:
Strategies of
Meaning & Definition of product, Classification of product, Product Life Cycle &
Marketing strategies, New product development process,
Pricing- Meaning, Pricing objectives, Factors affecting pricing price determination
policies, Pricing methods.
Promotion mix-publicity, Sales Promotion - Nature & Techniques, Personal selling-nature
& Importance, Process of personal selling.
Channels of distribution-concept & importance, channels of distribution for consumer
product & industrial product, Selection of channel for logistics management
Unit 4:
New Edge of Marketing-
Neuro-marketing- concept, meaning, Neuroscience and Consumer
Thinking,Methodology, overview of Applications.
Green Marketing- Concept, Importance, Green Marketing Mix,
Digital Marketing- Concept, importance, benefits, limitations. Social MediaMarketing.
After studying this course students will be able to:
1. Understand the concept and process of strategic management
2. Illustrate various tools used for strategic choice
3. Demonstrate strategy evaluation and control
4. Evaluate external and internal business environment
5. Analyze situational SWOT
Syllabus:
Unit 1:
Introduction to Strategic Management - Concept of strategy, levels at which
strategy operates, strategic decision making, approaches to strategic decision making,
Definition of strategic management, strategic management process,
Strategic intent: Vision, Mission, Goals and Objectives.
Environmental scanning and appraisal, Organizational appraisal, ETOP, Strategic
Advantage Profile
Unit 2:
Strategy Formulation and Choice - Corporate level strategies- Stability, Expansion,
retrenchment, and Combination strategies
-Business level strategies- Generic business strategies; Survival and Growth
strategies.
-Strategic analysis and choice- Tools and techniques for strategic analysis, GAP
Matrix
Unit 3:
Strategy Implementation: Inter-relationship of formulation and implementation,
Project Implementation, Procedural implementation, Resource Allocation,
Behavioral implementation, Structural implementation, Functional implementation.
Unit 4:
Strategy Evaluation & Control - Strategy Evaluation: Importance, Overview of
strategic evaluation, strategic control, Operational Control, techniques of strategic
evaluation and control
