The Certificate Program in Digital Marketing is a 3-months, 4-credit course designed to
equip students with essential skills in the dynamic world of digital marketing. This program
covers key areas such as SEO, SEM, social media marketing, content strategy, email
marketing, web analytics, and digital advertising. Students will gain hands-on experience
through practical assignments, case studies, and real-world projects, enhancing their ability to
develop effective digital marketing campaigns. The curriculum blends theoretical knowledge
with practical tools like Google Analytics, Ads Manager, and SEO tools. Assessment will
be based on practicals, MCQs, and assignments to ensure a comprehensive understanding.
This program is ideal for students, entrepreneurs, and professionals looking to excel in the
digital marketing landscape.
