Course info

Course Outcomes: 1. To understand Importance of cross-culture, Values, culture and styles of
Management, communication in different cultures
2. To understand the implications of the globalization of business for
effective management
3. Exhibit a high degree of cultural intelligence and cross-cultural
communication skills applicable to the real world of business and travel
4. Acquire a sharper understand of their own culture and how it impacts
their behavior in a multicultural setting
5. Interpret behavior, attitudes and communication styles of people from
different cultures correctly
6. Deal with ambiguity in an ever-changing and unpredictable context that
results from the globalization of business and people
7. Exhibit a high degree of effectiveness when working in culturally
diverse group

Syllabus:

Unit 1: Introduction to cross-cultural management, the globalization of business and
people in the 21st century, Understanding culture and cultural differences
around the globe, Key cultural values and concepts, how culture affects
behavior. Culture and Organizations: Culture and corporate structures Culture
and Leadership -Culture and Strategy Cultural change in Organizations-
Culture and marketing Cultural Diversity.

Unit 2: Developing cultural intelligence: Stages, process and supporting activities,
National and global cultures explored, Decision-making models across cultures,
Goals, motivation and ethics in decision-making, Culture and Communications:
Business communication across cultures Barriers to intercultural
communication. Cross-cultural communication failures, the cross-cultural
communication process, Verbal language, codes and conventions, Non-verbal
communication.

Unit 3: Leadership across cultures: styles, expectations and management examples,
culturally intelligent leadership in a globalized business world, Working in
multi-cultural teams: concepts, processes and performance, culturally intelligent
team management: skills and strategies. Multicultural Teamwork -Managing
diversity in the global work culture. Synergetic team management. Strategies of
cross cultural interaction, Strategies.

Unit 4: Leadership and Culture-The process of leadership and interaction in a
multicultural team. Key concepts of global leadership. Global leadership and
the change in knowledge about cultural differences. The role of leadership in
the change of the organizational culture. National culture knowledge
management. The role of leadership in creating cultural synergy. Problems of
global leadership. Negotiations and Culture. Conflict Behaviour and Culture-
Conflict resolution.