Unit-I
Definition,concepts and need of Communication for Behavioral Change ,Early Communication and Propaganda, Public Health Campaigns, Theories of Persuasion and Attitude Chang, Social Marketing, Communication for Social and Environmental Change
Unit-II-
Key Elements of Communication for Behavioral Change,Stages of Communication for Behavioral Change :Research and Analysis, Goal Setting and Objective Development, Audience Segmentation, Message Development and Design, Selection of Communication Channels, Pilot Testing, Implementation and Execution, Monitoring and Evaluation, Sustainability and Maintenance
Unit-III
Behavior Change Theories: Health Belief Model (HBM),Transtheoretical Model (TTM), Social Cognitive Theory (SCT) Theory of Planned Behavior (TPB), Diffusion of Innovations Theory
Unit-IV
Communication for Behavioral Change Initiatives: The World Bank projects of Communication for Behavioral Change (CBC), Environmental Conservation, Healthy Eating and Nutrition, Social Justice and Human Rights,Children and gender issues,
Swachh Bharat Mission (Clean India Campaign, Polio Eradication Campaign, National AIDS Control Program (NACP),Beti Bachao, Beti Padhao (Save the Daughter, Educate the Daughter Campaign], Handwashing Campaigns
- Teacher: Sumedha Salunkhe
