Course info

Syllabus:

Unit-1
Foundations of Business Communication
Introduction to Business communication: Definition, Communication process, Types- Formal vs informal, Verbal and Non Verbal, Communication models and flow in organizations
Principles and Elements of Effective Communication: 7C’sofCommunication, Communication barriers, Active listening in Business settings
Interpersonal and Group Communication, Team communication, conflict resolution, and negotiation, Building rapport and trust in professional settings, Conducting and participating in business meeting, Presentations skills
Professionalism and Ethics in Business Communication: Workplace Etiquette (Politeness, respect, punctuality in communication) Confidentiality and Information Security, Ethical Communication (Transparency, avoiding manipulation or misinformation), Communication in Crisis (Tone management, clarity, empathy in difficult situations), Digital Tools and Trends in Business Communication

Unit-2
Strategic Business Writing
Principles and Practice Fundamentals of Strategic Business Writing: Purpose driven writing, Audience analysis and tone, Clarity, conciseness, and coherence in business messaging.
Professional Email and Memo Writing: Structure and etiquette of business emails, writing internal memos and executive summaries, Avoiding common email pitfalls.
Business Reports and Proposals: Types, Structure of a report, structuring formal proposals, Incorporating visuals and data in written documents.
Business correspondence: Business letters and client correspondence, writing for public relations: press releases. Tone and language in cross-cultural business writing
Editing, Proofreading, and Grammar for Professionals: Techniques for revising business documents, Common grammatical errors in business writing, Tools for improving writing quality (e.g., Grammarly, Hemingway)