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Marketing Management
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MARKETING MANAGEMENT
UNIT 1 - Market and Marketing Environment
Market and Marketing Environment PPT
Video- Concept of Market and Market Process
Video- Classification of Markets
Video- Meaning of Marketing
Video- Definitions of Marketing
Video- Need and Scope of Marketing
Video- Objectives and Functions of Marketing
Video- Core concepts of Marketing Part I
Video- Core concepts of Marketing part II
Video- Company Orientation Towards Market Place(Philosophy of Marketing)
Video- Introduction of Marketing Environment, Concept of Scanning, Meaning of Environmental Analysis
Video- Concept of Environment Analysis and it's Need and Importance
Video- Micro Environment and it's factors Part -I
Video- Micro Environment Factors and it's remaining factors Part-II
Video- Macro Environment concept and Factors of it
Video- Economic Environmental- Factors
Video- Social and Cultural Environmental Factors
Video- Technological Environmental Factors
Video- Political and Legal Environmental Factors
Video- Natural Environmental Factors
Video- Concept of Marketing Planning
Video- The Importance of of Marketing Planning
Video- Marketing Planning Process part 1
Video- Marketing Planning Process part 2
Video- Unit Summary
UNIT 2 - Buying Behavior and Marketing Information System
Buying Behavior and Marketing Information System PPT
Consumer Behavior an overview
Organizational customer's buying process
Buying motives and types of it
Diffusion of innovations
Marketing Information System
organizational buying behavior
UNIT 3 - Strategies of 4P’s
Strategies of 4P’s PPT
New Product Development
Meaning and Definition of Product, Product strategy and Classification of Product
Product Life Cycle and Classification of Adopters
Marketing Strategies For Introduction Stage
Marketing Strategies for Growth, Maturity and Decline stage
New Product Development Process
Product Mix and Product Line
Marketing Mix, 4 P's of Marketing , Role of Marketing Mix
Branding, Trademark, Packaging and it's features and Labelling
Methods of Pricing
Procedure of Price Determination
UNIT 4 - New Edge of Marketing
New Edge of Marketing PPT
Recorded live sessions
Orientation Program for Online MBA (Feb Session 2024) - Semester II
Guide on Discussion Forum
Marketing Management_Unit 1 Part 1_3rd Jan'25_10.30am
Marketing Management_Unit 1 Part 2_4th Jan'25_2.30pm
Marketing Management_Unit 2_10th Jan'25_4.30pm
25th Jan'25_12.30pm_Marketing Management_Unit 3
1st Feb'25_12.30pm_Unit 4 Marketing Mgt
Assignment Submission- Feb 24 batch
Assignment Submission - Marketing Management
Discussion Forum
Guide on Discussion Forum
Discussion on Topic - 1st Dec'24
Discussion on Topic - 8th Dec'24
Discussion on Topic - 15th Dec'24
Discussion on Topic - 22nd Dec'24
Discussion on Topic - 29th Dec'24
Additional Resources
Marketing Management - MBA Sem II E-Learning Material
MBA SEM-II Self-Instructional Material
Sample Questions
Practice Questions
Live session recording
Unit 2 - Marketing Management Synchronous Session
Unit 2 - Marketing Management Synchronous Live Session
Unit 1 - Marketing Management Synchronous Live Session
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Marketing Management
Skill Level
:
Beginner
